Centre for Humanitarian Leadership

The Centre for Humanitarian Leadership, also known as CHL, is an organisation that is working on transforming the humanitarian sector long term. This is done by developing and improving leadership in the humanitarian system through their core values: integrity, collaboration, innovation and excellence.

Being partnered with Deakin University and Save the Children, as well as collaborating with global organisations like World Vision, USAID and Action Contre La Faim (Action Against Hunger), CHL brings a variety of people together - from humanitarians to academics and students/graduates. This allows for a transformative practice and leadership excellence.

CHL offers courses for senior humanitarian practitioners to extend their knowledge of the field with the focus of transformation. The courses include the Graduate Certificate of Humanitarian Leadership (GCHL), which is offered in both English and French (Diplôme d’Études Supérieures en Leadership Humanitaire), and the Masters of Humanitarian Assistance. These are delivered with the help of Deakin’s course and assessment structure.

Background

I interned with the organisation for two months as a graphic designer and created a communications pack to promote the French course, Diplôme d’Études Supérieures en Leadership Humanitaire (translates to Graduate Certificate of Humanitarian Leadership). With there being an English and French version of the course, there were two variations of each deliverable.

I liaised with the Communications Advisor throughout the duration of the internship, who reviewed the collateral I designed and provided feedback where necessary.

During this time, I also did the typesetting for their monthly newsletter, The Humanitarian Leader.

Communications Pack

The communications pack consists of flyers, posters for NGOs and events, email signatures and social media posts for Facebook, Twitter and LinkedIn. In addition, I created block ads and banner ads to promote the course on Devex. With there being an English and French version of the course, there were two variations of each deliverable created unless otherwise requested.

Alongside this, I designed a PowerPoint presentation template for conferences, Zoom backgrounds for hosts and a letterhead to use to thank participants for their attendance.

Target Audience

From the given brief, the intended target audience for this course was senior humanitarians (aged 30-60) looking to become the best leader they can be by sharing their experience. It was important to consider other applicants as well like government and CFA.

The tone is serious, progressive, accessible and respectable.

Design Approach

CHL’s brand identity and values were carefully incorporated into each collateral element to reflect their integrity and transformative approach.

The flyers were originally set up to a Deakin template, where the text wasn’t easily legible

It was important to consider the legibility of content with it being targeted at a senior audience.

The jellies are to give each item a fresh and modern look.

Email Signatures

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Social Media Posts

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Colour

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Typography

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Devex Banner Ad & Block Ad

Zoom Background

It was a requirement to include the CHL logo in the background to ensure participants were aware of the organisation the individual is from. The division between the logos prevents confusion between the organisation and partners.