Amazing Melbourne
Amazing Melbourne offers private, personal and exclusive tours to groups around the Melbourne and Victoria region.
The guest experience is one of their main values, offering intimate tours with minimal numbers of people in each session (an individual, couples or small group who know eachother) and the opportunity to fully customise the itinerary to suit requirements and interests.
Background
After a short time of taking over the business, the new owner approached me to rebrand and provide a visual refresh to elevate its professional presence. They wanted to create a clean, modern, uncluttered brand identity that reflects the company’s professionalism, personalised service, and attention to detail, while remaining approachable and aligned with Melbourne’s character.
Visual Style
The visual style features colours such as soft greens and browns, referencing Melbourne’s landscapes while maintaining a refined, contemporary feel. Modern sans-serif typography supports clarity and readability, reinforcing the brand’s focus on simplicity and professionalism.
Print Collateral
The business card presents key contact information in a clean and balanced layout, reinforcing the brand’s professional tone while remaining minimal and easy to read.
The letterhead extends the same typographic and colour system to formal communications, ensuring a cohesive and recognisable brand presence across digital and printed materials.
Brand Identity
The brand identity reflects the company’s values of professionalism, personal connection and attention to detail. A clean, modern and uncluttered aesthetic was used to communicate trust and expertise while remaining approachable and personal.
“I highly recommend Sam and her graphic design work. I commissioned her to rebrand a tour guide business I was taking over. It needed a fresh look and my stamp on it. Sam took the time to get to know me and my business, a crucial first step in delivering the outcomes I was looking for. At all times throughout the design process, Sam was highly professional and attentive. I would not hesitate to engage Sam again for future graphic design work.”
— Leanne
Owner, Amazing Melbourne